Project brief · 20 questions · ~20 minutes

Tell us about your website.

Short answers are perfect, and “not sure yet” is a valid answer. Your answers become the one-page brief we both approve before any design or code starts.

No wrong answersSkip what you don't knowBrief within 2 working days

Name *

Business

Email *

About you

Who we are working with

01Your role and brand / business name?

02What do you sell or offer, and what makes you different? (2–3 sentences, as you would tell a friend)

03Who else decides on this website, and who gives the final approval?

Goals

Why this website exists

04Why do you need a website now? (Already have one: what is wrong with it? Starting from zero: what are you missing or losing without one?)

05What is the ONE main action a visitor should take? (buy, book, call, request a quote, sign up…)

06How will you know in 12 months that it worked? Give a number if you can (leads, sales, bookings, rankings).

Audience

Who it speaks to

07Who is your ideal customer, and what problem brings them to you? (age, country, profession, what they search for)

08Which languages and countries must the site serve?

Market

Where you stand

09Name 3 competitors or similar businesses (links). What do they do well or badly?

10Name 2 websites you like and 1 you dislike — and say exactly why (layout, feel, speed, copy, photos…).

Content

What goes on the pages

11Which pages do you imagine? (Home, About, Services, Pricing, Blog, Contact, FAQ…)

12Do you have a current website? Link it and tell us what to keep and what to drop — or write "none yet".

13Do the texts, photos, logo and reviews already exist? Who will write or provide them, and who updates the site after launch?

Look & feel

How it should feel

14Describe the feeling of the site in 3–5 words (e.g. calm, premium, playful, trustworthy). Do you have brand colors or fonts, and is there anything we must avoid?

Features

What it must do

15What must the site be able to do? (contact form, booking, shop and payments, accounts, blog, newsletter, multi-language, chat, calculator or custom tool…)

16Which existing tools must connect to it? (CRM, email platform, payment provider, booking system, analytics…)

Visibility

How people find it

17Which topics or keywords should you be found for, and do you plan ads, social or email campaigns the site must support?

Technical

Behind the scenes

18Do you own a domain and hosting? Who has access? Is there an existing platform or old URLs to migrate, and any legal needs (privacy, cookies, terms, imprint)?

Timing & budget

When and how much

19Is there a fixed deadline or event? What happens if we miss it?

20What budget range have you reserved? (A range is enough — it helps us propose the right scope.)

Nearly done — what to send us

After sending, reply to our confirmation email with whatever you already have:

Logo (SVG or high-res PNG)
Brand guidelines
Photos and videos
Existing texts
Links: site, competitors, inspiration
Access: domain, hosting, analytics
Company details for imprint and invoice

Thank you.

We read every brief by hand. Within 2 working days you will receive a one-page summary to approve. A confirmation is on its way to your inbox.