Brand Strategy & Positioning Consulting Most positioning problems are just honesty problems.
We ask the question that's usually skipped: why should anyone pick you over the next tab they have open? Everything else follows from the answer.
The problem
Most positioning problems are honesty problems.
Ask why someone should pick you over the next tab they have open, and the answer is usually a list of things your competitors also say.
Everything downstream — the site, the ads, the price — inherits that vagueness.
The method
The question everyone skips, asked first.
Competitor deep-dives with actual findings, pricing sheets with actual numbers, and a position you can defend in one sentence.
Delivered as a document you can act on, not a deck that describes a workshop.
What you keep
A document, not a dependency.
You get the research, the reasoning and the recommendation in writing — usable whether or not you ever work with us again.
No retainer, no ongoing "strategic partnership" invoice.
What working with us actually involves.
- Engagements from €175
- Delivered as A written document
- Includes Real competitor data
- Pricing sheets With actual numbers
- Billing Fixed, never hourly
- Launch-year rate 20% off
Business prices exclude VAT — the rate depends on your country.
Same business, two answers
Why you? Two ways to answer.
Most positioning problems are honesty problems. The fix usually fits in one sentence.
We offer high-quality service at competitive prices, with a personal touch and a passion for customer satisfaction.
- Every competitor says it too
- Nothing a customer can check
- Forgotten by the next tab
The only bike workshop in Amsterdam-Noord that fixes e-bikes the same day — drop it off before 10, ride home after 5.
- Only you can say it
- Easy to check, easy to trust
- Easy to repeat to a friend
A written report, not just a call
Something concrete to work from afterwards.
Numbers from your market
Competitor prices and positioning, actually checked.
Things to do on Monday
Every finding comes with a next step.
Start with a €30 call
A focused half hour before you commit to anything.
Three questions,
three answers.
Each engagement answers one specific question and ends with a document. Priced per piece, so you can buy the answer you actually need.
VAT. Business prices exclude VAT; the applicable rate depends on your country and appears on the invoice.
Scope. Each line says what it covers. Anything outside it is quoted before the work, never after.
Start small. There's no minimum order and no retainer — one item is a perfectly normal first job.
Bigger than this? Custom work is scoped by hand first — start a scope.
A focused 30-minute consultation is €30. We'll say what we'd do first and what it costs. Book a call →
Send the project form with what you need. We reply in writing, usually within 24 hours. Fill in the form →
How the work
actually runs.
No discovery-phase invoice and no mystery. You know what happens next at every point, and what it costs before it happens.
Built with AI. Priced like it.
An honest checklist before you buy.
The practical
stuff.
Pricing, scope, ownership, timelines and what happens after delivery — the things clients actually ask before starting.
How much does a professional SEO audit usually cost?
Industry-wide, a proper SEO audit for a small business commonly runs €300–€2,500, with most falling in the €500–€1,500 range once it goes beyond an automated scan. Our SEO analysis starts at €245 — lower because scope is fixed upfront and we build with AI-augmented workflows, not billable hours.
How much does a competitor analysis report usually cost?
Freelance competitor research commonly runs €80–€300 for a basic 2-3 competitor comparison, and up to €1,000+ for a more comprehensive agency report. Our competitor analysis (up to 3 named competitors, specific recommendations) is €350 — a fair middle ground for the depth involved, not a bare-bones automated scan.
Which one do I need?
SEO analysis if your site isn't found. Competitor analysis if you're not sure how you compare. Pricing strategy if you're not sure you're charging the right amount.
Do you implement the recommendations too?
The reports are written recommendations — implementation is billed on the relevant service line (e.g. Web & Digital for SEO fixes).
What do I actually receive?
A written report or pricing sheet for each — not just a call. Something you can act on afterward.
Do I have to get on a call before buying?
No — every product can be purchased directly. If you'd rather talk first, a paid 30-minute consultation (€30) is available.
How does payment work?
Once we've confirmed the scope, we'll send a secure payment link by email. All prices shown exclude VAT — the applicable rate depends on your country and is added to that invoice. You'll receive it as soon as it's paid, ready for your own bookkeeping.
Do I own the final files and rights?
Yes — once delivered, everything is yours outright. No licensing fees, no ongoing usage restrictions from our side.
Do you work in my language, not just English?
In writing, any language works — briefs, emails, and messages. Live calls are conducted in English, so we can keep response times fast for everyone.
What if the result needs changes?
Two different things, handled differently. If the delivered work doesn't match what was scoped, we correct it to match the agreed scope, with clear communication throughout. If you've changed your mind or want something different from what was originally agreed, that's a revision: each package includes a set number, and further rounds after that are a flat €25 each. If a request turns out to be bigger than a revision — it actually changes the scope of the project — we'll send a new fixed quote for that piece instead of stretching a €25 round to cover it.
Is my payment and data secure?
Yes — payment links are sent through a secure, encrypted provider, and all data handling is GDPR-compliant. See the trust strip near the top of this page.
What if I don't know who my competitors are?
That's fine — tell us your market and what you sell during the Brief step, and we'll identify the right 3 to analyze ourselves before starting the deep-dive.
How long until I get my report?
Depends on scope — a competitor deep-dive takes longer than a pricing sheet. The Kickoff call sets a real delivery date for your specific report before any work starts, not a vague estimate.
Something not listed here — what do I do?
Message us directly through the Custom Projects form and we'll scope it and get back to you with a fixed quote.
Ask the
hard question.
Tell us the decision you're stuck on. We'll say honestly whether research would settle it or whether you already know the answer.
Or write directly: hello@nyxworks.nl